switch#archive download-sw /allow-feature-upgrade /overwrite
tftp://<address>/c3750e-universalk9-tar.122-55.SE.tar
tftp://<address>/c3750-ipservicesk9-tar.122-55.SE.tar
The /allow-feature-upgrade allows you to bypass the new sanity check from
Cisco if you're trying to change from ipbase to ipservices.
NOTE: The universal IOS won't work on the 3750Gs